About Us - Upp Therapy
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About Us


Find out why we created Upp Therapy

Richard is a professional psychotherapist, counsellor and mediator, with many years’ experience running practices providing cognitive behavioural therapy on issues such as trauma and stress. He is also a media spokesperson and expert for his field, having appeared on Sky One, BBC Breakfast, BBC Radio, and BBC 5Live. Here he talks about why we created Upp Therapy and why it all starts with you.

Richard Reid and Mike Tapia founded Upp Therapy because they thought there might be a new way to deliver therapy and counselling.


Excited by the possibilities of new online video technology, Richard brought his wealth of expertise as CEO of Pinnacle Wellbeing Services together with Mike Tapia’s grasp of the myriad technical challenges: they created Upp Therapy in 2019.


Together they’ve created a completely new response to the need for a more flexible, pragmatic approach to addressing mental wellbeing. Upp brings together top therapists and counsellors and makes it easier than ever before for them to work with patients, wherever they are in the world.


At the same time, Upp is a patient-centric platform that takes away a lot of the stresses for patients who usually have to travel long distances to see their therapists. At Upp we offer a win-win for patients and their therapists, and a completely new way for them to come together.

Richard Reid   Upp Therapy
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Why Choose Upp


  • Run and staffed by experienced professionals recognised as leaders in their field
  • Support that’s completely personalised to your needs
  • No more need for stressful patient journeys
  • More choice of appointment times that fit into your busy schedule
  • Works wherever you are in the world

Meet the team


Evelyne Riddle

Evelyne has been working as a psychotherapist for ten years, counselling face-to-face and online, based both in London and Nice. She works integratively using a humanistic, psychodynamic approach and has experience of working in different countries and with different cultures.


Nitima Priya scaled

Nitima is an holistic counsellor who works with an individual as a whole being, working with mind, body and spirit. She helps people from all walks of life deal with their stress, anxiety and relationship issues, enabling them to be resilient and make better changes so they can live the life they want.


Natalia Vavassori

Natalia Vavassori is an integrative counsellor, who draws on different theoretical models depending on what feels most helpful to the client. Her main approach is psychodynamic, where she works with the clients to guide them towards a deeper understanding of themselves and help them identifying where they are struggling to find a way to change and live a more fulfilling life.



Can I claim for therapy sessions with you on my medical insurance?

Our therapists are registered with most major health insurance providers. Please get in touch to find out if your preferred therapist is registered with your chosen insurance provider before starting therapy.

How do I pay for therapy sessions?

You can pay by card or PayPal using our secure online payment facility.

What happens if I can’t make my therapy session?

We know that plans can change but we ask all clients to give at 24 hours’ notice of cancelling their session; we appreciate being given more notice if possible. If you can’t give at least a full working day’s notice, you will be charged for the session. We do not charge if you go on holiday and you have not booked any sessions.

How long is each therapy session?

Each session lasts for what is known as a therapy hour which, traditionally, lasts for 50 minutes. This misnomer might seem misleading but it allows the therapist time between sessions to write up your notes. If you arrive late, that time is lost; the session will end when it would have done, at the end of the 50-minute slot booked by you. We see clients between 9am and 9pm from Monday to Friday.

How many therapy sessions will I need?

Some therapies, such as cognitive behavioural therapy (CBT), last for a limited and fixed number of sessions (often 6 or 12); others may go on indefinitely until the therapy reaches a natural conclusion. When your treatment ends, you can rely on your therapist to suggest a way of winding down to your final session so you can adjust to life without therapy.

What available times are there for therapy sessions?

You can check your therapist’s availability from the booking calendar. We generally see clients between 8am and 9pm from Monday to Friday, with some slots available at weekends. Most clients have appointments at the same time every week so some slots may be full, but we will try to find a time that works for you.

Which therapy should I choose?

Some people have an idea of the therapy they want; others don’t know. We ask all clients to be open-minded as we prefer to discuss your situation and consider what would be best for you before recommending options. Equally, we are flexible in our approach and if an issue turns out to be more or less deep-rooted than either of us expected, other therapies or treatments might be more appropriate.

Will I see a man or woman therapist?

It is fairly rare for clients to ask to see a particular gender of therapist; we are all trained to work with a variety of clients, whatever the gender, sexuality, religion, age or race. Occasionally, if a client wants to discuss a sexually related issue, or issues relating to a parent, they might want to specify whether they see a man or a woman.

What happens when my therapy sessions end?

We know that long-term therapy, in particular, has a huge impact on clients. When your treatment is coming to an end, you can rely on your therapist to suggest a way of winding down to your final session so you can adjust to life without therapy. We always contact our clients after their course of sessions is over, to see how they are progressing.

What safeguards are there in your therapy services?

We are professionally trained and belong to relevant professional associations. As with all therapists, we are also supervised according to the rules specified by the professional bodies we belong to. We sometimes discuss clients with our clinical supervisors, to be sure we are taking the right approach, but we are all bound by professional rules on confidentiality to maintain your privacy.

Do you provide therapy sessions in other languages?

We sometimes receive requests for therapy in other languages including French, German, Greek, Italian, Polish, Portuguese and Spanish. If you need therapy in a language which is not listed here, we will try to find someone for you.

What about confidentiality and privacy in and out of therapy sessions?

Whatever you discuss with your therapist is absolutely confidential. We will sometimes discuss clients with our clinical supervisors, to be sure we are taking the right approach, however, we are all bound by professional rules on confidentiality to maintain your privacy. We are registered with the Information Commissioner’s Office (ICO) under the Data Protection Act 1998 (registration number ZA757045) because we hold information on our clients in a database, and we may need to contact you between sessions. We also hold limited information on clients so we can refer to it between therapy sessions (which is common practice for therapists). We also hold brief details on people who have signed up to receive our newsletters. We will never share information on our database with third parties If you wish to see information we hold on you, please email info@upptherapy.com

What if I have a complaint about a therapy or therapist?

If you think you’ve been treated inappropriately, please raise it first with your therapist. If you do not feel able to raise it with your therapist, or if you are not able to resolve it having spoken to them, please email us at info@upptherapy.com and we will do all we can to address your concerns. If you’re not happy with the outcome, you will be able to follow it up with the professional body that your therapist is accredited to, and they will have their own complaint procedures.

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